Emma Booth

​Emma serves as Chief Brand Officer, where she brings the Booths story to life in ways that feel authentic, consistent, and meaningful. She believes a strong brand is more than a logo or a campaign; it’s the experience people have every time they connect with Booths.

She leads brand strategy, creative direction, and marketing with a future-focused mindset, ensuring every initiative reflects not only who Booths is today, but where it’s going next. Emma is passionate about elevating brands beyond visibility, transforming them into irresistible movements that people believe in and want to be part of.

She is driven by possibility and the pursuit of what’s next, constantly exploring new ways to position the brand at the forefront of specialist food retail. Emma believes that when vision and values align, brands have the power to shape industries and leave a lasting legacy.